Handlooms & IkatThe word "Handloom" derives its
meaning from the process of operation of a country
wooden structure called "loom" by hand and with
the sole aid of manpower.
Even today, despite the fact that
our cloth markets are flooded with heaps of
fabrics, both printed and woven synthetic ones in
eye-catching designs and bewitching colours which
often stole perennial attraction to the young and
ageing girls and women, still it is the handloom
which in the ultimate analysis provides answer to
the aspirations and desires of our women folk for
the simple reason that the machine has not yet
been devised by man which can out do the handloom
in production of butis, tie-ups and other designs
which come naturally in weaving together with the
zari work in the borders and in the bodice of the
saree. Hence the importance of the handloom in
this atomic age.
No wonder, "The fame of the
Indian handloom cloth has spread like a
delightful perfume to the four corners of the
world". _ D
SANJIVAYYA
On account of double reeds,
proper sizing and lower speed of weaving, handloom
cloth is usually stronger than similar mill-made
or power loom cloth. What is more, every piece of
handloom cloth is unique and different from the
other since bits of yarn made into warp are woven
inch by inch with skilled strokes from the hand of
the artisan. Every bit of handloom cloth
symbolises a job done painstakingly by the
traditional craftsman for the sheer love of it. It
is not a stock reprint with prosaic mundane checks
or stripes or dots or flowers on cloth because it
is not mass produced. Every inch of cloth woven by
hand brings back memories of artifacts of the
by-gone generations. Furthermore, in view of the
vast numbers of families involved in hand-weaving
in our country, every piece of handloom cloth sold
goes a long way to provide a square meal to a
weaver somewhere. |
History
Pochampally
silk saree manufacturing history goes back to 1970,
when it was decided by some village headmen of Pochampally
to weave silk along with cotton(cotton weaving was
being done since very long back), to make a better
living. They have sent two young weavers to learn the
secrets of the art to Bangalore. This was the
beginning of a revolutionary era in the Pochampally
handloom industry, which led to the eventual dominance
of the Indian tie&die patola Industry.
The genesis of the decision to enter
into new realms of weaving(silk), can be attributed to
a new era, in the history of POCHAMPALLY
IKAT. Its merchandise is a handicraft on which about a
thirty thousand families depend on traditionally. The
industry is second only to agriculture.
Pochampally products are handcrafted to perfection by skilled
artisans who are endowed with critical skills in
intricate designs, having decades of experience behind
them in their respective fields. In certain cases
these masterpieces can take upto one hundred and
twenty days to take final shape, to the satisfaction
of our craftsmen.
Pochampally.com
is organised as a network of the crafty weavers to
provide a clear & synergistic focus to do business, and be accessible to the
customer with top notch service, product innovation &
profitability.
GuidelinesWe believe in honest, ethical business practices. The big name & natural brand "POCHAMPALLY" serves as a constant reminder to us of four very important components to our mission and purpose:
- Our business policies and activities will be carried out in a manner that reflects the knowledge that Pochampally.com is God’s business, and we are simply stewards to operate it in a way that glorifies HIM;
- We must live and work ethically, choosing never to compromise our integrity in the name of profit;
- We must meet the needs of our customers in a professional and timely manner; and
- We will focus accountability in everything that we do.
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By employing these simple philosophies, and practicing standards throughout our business, we hope to continue to build a respect and reputation in the industry that is "top-notch" and build ongoing relationships with our loyal customers.
We realise e-business involves more than simply putting up a web page or purchasing products from us over the Internet.
Quality
Quality comes from the commitment, experience, attention to detail, and innovation. Our aim is to provide nothing less than the highest quality for our customers. It is a value in which we believe, and indeed one which we choose to survive with.
Service
Honest & Clear. Its that simple here. As a business we can provide a very personal service. Without compromising integrity, we will maintain sufficient flexibility to allow us first to listen, then adapt to, and meet, the specific needs of our customers. We have a long term business horizon, and believe in sure and steady growth by building personal relationships based on integrity, trust and recommendation.
Pricing
Till now, you as a customer had to pay a lot of overheads, viz. profit margins (of wholesaler, retailer chain), stocking expenses etc., It was all inefficient and at the end of it your buying price definitely got inflated. Moreover, the price you paid was never helping the all important weaver of the product. Now at pochampally.com, you can "Buy direct from the weavers!". at the right price, with confidence.
.. and finally, please spare another minute for a word from the man who is behind your favourite shopping destination!
Dear Customer,
Thank you for visiting Pochampally.com.
For more than three decades now, (since the pochampally silk weaving started..) the world has been fancying our craftsmanship. Demand for our product has been multiplied. Product is improving by the minute. Yet it is very sad to see the weaver struggle the same as he has been ever before.
We have built up strong profile over the years, and duely awarded patents under Geographically Identified Products Category (First Product in india to win in this category)
We want to stay independent whilst continuing to grow our market share. We understand this benefits ultimately the weaver & the customer. Internet/E-commerce has given us an excellent opertunity to reach you direct. These are the driving forces behind our progress, worthy expressions of our corporate personality.
Our goal is to make sure that, our customers go through a wonderful buying experience, and able to get their choice product at the right price. Every single direct purchase at Pochampally.com instills enthusiasm, energy and commitment into the Pochampally handloom Ikat Craftsmanship, and the results will be seen when you come back next.
Once again, thanking you for reading this long page.
Happy shopping with us.
With warmest regards,
Sridhar Kadaveru,
Pochampally.com (P) Ltd.
Hyderabad, India.
etc.,
